Care Homes Email List: 7,492 Named Contact Emails

* Limited companies, LLPs, non-profits and public bodies, based on ONS figures. See the rules below.

How many care homes email addresses we hold

The list covers care homes for older people and adults across England, Scotland, Wales and Northern Ireland: residential homes, nursing homes and smaller rest and retirement homes. Named contact emails usually belong to the registered manager, the owner or, in larger groups, an area manager. Company emails are the home's own inbox, which families, hospitals and social workers write to. Homes that belong to a group often share one email domain with head office.

Some businesses have both a named contact email and a company email, so the two figures overlap. Your free count shows exactly how many care homes you can reach by email for the area and job titles you choose.

Add other care providers

These care categories are kept separately, so you can build exactly the list you need:

Can you email care homes? The PECR rules

In the UK, the Privacy and Electronic Communications Regulations (PECR) treat business email addresses in two ways. Limited companies, LLPs, public bodies and most charities are "corporate subscribers": you can email them without asking first, as long as you say who you are and give an easy way to opt out. Sole traders and ordinary partnerships are treated as individuals: you need their consent before sending marketing emails.

How UK care homes are set up, and what that means for email

The Office for National Statistics counts 18,970 care homes workplaces in the UK (UK Business Counts 2026, SIC 87100, 87300). Under the email marketing rules (PECR), what matters is the legal form of the business:

Source: ONS UK Business Counts 2026 (local units), via Nomis. ONS only counts businesses registered for VAT or PAYE, so very small sole traders are under-counted.

Care homes are unusual: ONS counts about a third of UK care home workplaces as run by charities and other non-profits, alongside the private companies. Charitable companies, charitable incorporated organisations and public bodies are all corporate subscribers, so like limited companies they can be emailed without prior consent if you identify yourself and offer an opt-out. Very few care homes are run by sole traders or partnerships, so this is one of the cleanest lists for email.

Be careful with content rather than consent: care homes deal with vulnerable people, so avoid anything that reads like pressure selling, and never ask for or send resident information by email.

More detail, including what UK GDPR adds, is in our guide to buying a business email list.

Who to email at care homes

In care homes, the person who runs the building and the person who signs the cheque are often different people:

What the generic inbox reaches

The home's own inbox is checked often because it receives admissions enquiries and messages from GPs and hospitals, but it may be read by an administrator or a senior carer on shift. Keep supplier emails clearly labelled in the subject line so they aren't mistaken for, or lost among, care messages.

What a record looks like

This is a made-up example showing the fields you get. Ask for a free sample and we'll send you real records for the area you cover.

Email subject lines that work for care homes

Examples to adapt. Each is written for how care homes actually work; keep yours short, specific and honest about what's inside.

• Monthly music afternoons for [Home name] residentsPersonal, positive and easy for an activities coordinator or manager to say yes to.
• Care staff training that counts towards your inspection evidenceInspections drive priorities in care; linking to them gets attention.
• Agency nurses at short notice in [county]Staffing gaps are a constant worry. Local and specific beats national and vague.
• Cut laundry costs across your homesFor owners and group operations directors, where cost across several sites matters.
• Free falls-prevention check for your homeA no-cost first step is easier to accept in a sector wary of being sold to.

When to email care homes

Care homes run 24 hours a day, but managers and owners mostly work office hours on weekdays, and that's when your email will be read.

• Good: Tuesday to Thursday, mid-morning (after the morning handover and medicines round) or early afternoon.
• Avoid: Monday mornings (weekend incidents and staffing to sort out), Fridays, and bank holidays.
• Winter is the hardest time for care homes, with illness outbreaks and staff shortages. Non-urgent offers are best sent in spring or early autumn. Anything that helps with staffing or infection control is the exception.
• For activities and entertainment, email four to eight weeks before events such as Christmas, summer fêtes and Dementia Action Week, when homes plan their calendars.

Getting your emails into the inbox

Care groups usually filter email centrally for all their homes, and staff may read email on shared computers. Send from a recognisable business name, keep images to a minimum, and avoid large attachments such as brochures: link to them instead, or offer to post them.

The basics apply to every list: send from a properly set-up domain (SPF, DKIM and DMARC), start with small daily volumes, remove bounces straight away and include a one-click unsubscribe. Our deliverability checklist covers each step.

Care homes email list prices

You pay per record, and the price per record falls as the order grows:

Prices exclude VAT. Many buyers start with one sector and add others later; you only pay for the records you take.

Care homes email list: frequently asked questions

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